A free-to-view satellite television and radio service from the BBC and ITV is being launched across the UK.
Freesat will be available to 98% of homes, provided they have a satellite dish, including those who currently cannot receive Freeview television.
Initially, Freesat will broadcast 80 digital TV and radio channels, rising to 200 by the end of the year.
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Emma Scott, from Freesat, told BBC Radio 5Live: "It's got 98% coverage across the UK and it's only homes that really don't have a clear line of sight to the satellite that can't get it, or certain listed buildings.
"But unlike Freeview you can receive Freesat across the country, which means that in those areas that at the moment can't get access to free digital television this is the first time that you can get free digital TV."
Freesat will also carry high-definition (HD) programmes.
The BBC's media correspondent Torin Douglas said the BBC and ITV were hoping the new service would increase interest in HD television.
It is thought that about 10million homes in the UK now have a television set capable of carrying HD, but most do not a receiver or subscription.
The BBC Trust has said that Freesat is guaranteed to remain subscription-free.
Set-top boxes will be available from electrical shops which will also arrange installation.
Sky also offers a service which is free to view once the equipment has been purchased.
(BBC)
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